The number of social media users have increased to a great extent throughout the world over the past few years. After breaking down all the barriers of distance, it has become a part of our daily life. In spite of connecting people with each other, Social Media has also served the purpose of using it as a strong marketing tool.
But, you need to stay updated about the latest change in social media trends, in order to incorporate them in your marketing strategy. Here are top 7 social media trends, which will change the whole scenario of social media in the coming year, 2017.
Live Video:
The main reason behind the increasing number of masses in social media sites is due to the live streaming videos. The whole scenario of this year has changed a lot after the introduction of live videos and it is expected that this trend will keep on growing in the next year. The experts have predicted that, the users of social media platforms will soon notice some more engaging aspects after the technology will flourish in the coming year.
A recent survey has revealed the fact that, nearly 41% of the people are thinking about disconnecting their cable connection due to the less usage. Those viewers are moving from TV commercials to the digital world.
Rise of the Chatbots:
The trend of Social Media Marketing(SMM) has changed a lot since the time of its introduction. Artificial intelligence has now reached to a level where it has become quite an integral part of everyone’s life. The introduction of a number of digital assistance like- Cortana or Google assistant has paved the way for the people to use their voice for fulfilling some commands, instead of exercising their fingers on the display of their phones.
This technique of commanding machines will lead the newest trends in SMM to a different level in the coming year of 2017. The main reason behind the invention of chatbots is to free the customer care executives for solving more grave issues of the consumers.
Show the Real Side of the Brand:
The rise of social media sites over the last few years has allowed the consumers of a particular brand to get connected with their lovable products easily. For this reason, the brand needs to flaunt their real side to their prospect buyers. This is the one and only way for the entrepreneurs to stay on the top position of their viewers choice. Honesty is an essential component for you in building a good relationship with your consumers. Whether it is a humorous one or a sad story of your life, the success of your Social Media Marketing depends a lot on your honesty.
Social Media Automation:
Try to invent some authentic plans for beating the thousands of competitors, who are creating engaging posts regularly for the viewers. In order to deliver the right content to the right users, the invention of the automation tools came into existence. With the help of some effective automation tools like- the Hootsuite, at least 80% of the marketers have noticed an increase of their leads. So, if you have not used this amazing technique yet then, 2017 might be the right time for you to consider availing the marvelous capabilities of these automation tools.
Introduction of Expiring Contents:
Gaining the attention of your viewers has now become a battle for the business owners. Detecting some innovative ways for bringing their products in front of the target customer is the main driving force working behind their different activities. The SMO or Social Media Optimization trends have gone through a number of changes over the year.
Thus, the introduction of expiring contents has created the urgency among the readers to go through a content before they disappear from the site. This also includes the videos of 10-15 seconds, which are not accessible after a single view.
The Usage of Mobile Phones:
A recent study has revealed the fact that, 71% of the internet users are relying more on their mobile phones to stay connected with the world. In many cases business organizations are showing more interests in investing money on making mobile friendly websites for their business. The study has also unveiled that, app installation has increased to a great extent as a lot of people are spending their times on their downloaded apps rather than the mobile web.
It is quite obvious that social media platforms like Facebook, Twitter, Snapchat would gain more importance. As people would start coming up with more grand ideas to share, Social Media will become an integral part of our everyday life.
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